Is your beautiful blonde hair starting to look a little… brassy? That unwanted yellow or orange tint can quickly ruin the look you worked so hard to achieve in the salon. Bleached hair is amazing, but it needs special care to stay bright and cool-toned. Dealing with unwanted warmth is a common struggle for everyone with lightened locks.
Choosing the right purple shampoo can feel like navigating a maze. Should you use it every day? Which brands actually work? If you pick the wrong one, your hair might end up looking dull or even faintly lavender! It is frustrating when you just want that perfect, icy blonde.
This post cuts through the confusion. We will break down exactly what purple shampoo does, how to use it correctly without overdoing it, and reveal the top picks that professional stylists trust for keeping brass away. Get ready to finally achieve and maintain that stunning, vibrant color you love. Let’s dive into making your bleached hair look its absolute best!
Top Purple Shampoos For Bleached Hair Recommendations
- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
- Toning Sulfate Free Shampoo & Conditioner: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo and Conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Formula: Color-treated hair requires special care. This moisturizing shampoo and conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo and Conditioner: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
- Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones
- Benefits: With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result
- Additional Benefits: Cleanses, strengthens and adds softness. With salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave hair color cool and bright
- Suggested Use: Use 2-3 times a week. Apply and leave on for 3-5 minutes. Anti-Brass pigmented purple formula with protein, amino acids and glycerin to ensure brighter, cooler blonde hair
- Blondage: Nourishes, increases smoothness and shine, and strengthens blonde hair for less breakage. Color correct and neutralize unwanted yellow undertones for brassiest blonde hair
- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
- Color-enhancing shampoo brightens and refreshes blonde, highlighted and silver hair.
- Renews and refreshes faded highlights and ash-toned hair.
- Removes the dull yellow in silver hair, and leaves hair shiny without residue.
- Say Goodbye to Yellow Tones - Fanola No Yellow purple shampoo for women and men is formulated with an Extra Violet Pigment. The rich hue instantly neutralizes brassy and yellow tones, making it the perfect shampoo for grey hair, blondes, and those with bleached hair.
- Enhances Shine and Softness - Not only does it neutralize brassiness, but this purple toning shampoo also enhances the hair’s radiance and silkiness. A typical purple shampoo for blondes can be drying, but No Yellow leaves your locks looking healthier, shinier, and more luminous.
- How to Use - Apply the toning shampoo and massage into the scalp. Leave on for 1 to 5 minutes before rinsing out. Reapply depending on your desired result. Follow up with one of our moisturizing conditioners or hair masks to lock in hydration and prolong color.
- At-Home Toning Solution - Preserve your preferred cool tone in between color services with this purple shampoo for blonde hair. Get salon-quality results at home by pairing with Fanola's No Yellow Mask and No Yellow Hair Color.
- Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, with this neutralizing shampoo being no exception.
- Pure Silver Purple Toning Formula – Helps neutralize yellow and brassy tones in blonde, bleached, white, highlighted, and gray hair, promoting a cooler, brighter appearance with regular use.
- Shampoo & Conditioner Set – A complete toning and conditioning system designed to cleanse, balance, and support color-treated hair without over-drying.
- Tea Tree Oil & Botanical Ingredients – Infused with Tea Tree Oil and rosemary to help refresh the scalp while leaving hair feeling clean, balanced, and healthy-looking.
- Sulfate-Free & Color-Safe – Gentle formula suitable for regular use, ideal for maintaining tone and shine in chemically treated or lightened hair.
- Made in the USA, For Women & Men – Created in U.S. laboratories with carefully selected ingredients, suitable for all genders seeking professional-quality toning hair care at home.
- Anti-Brass Toning Purple Formula – Neutralizes yellow, brassy tones in blonde, bleached, silver, grey, and highlighted hair for a cooler, more vibrant look after every wash.
- Tea Tree Refreshment & Scalp Care – Infused with natural tea tree oil to help soothe dry, itchy scalp, reduce flakes, and refresh your hair and roots with a cooling sensation.
- Boosts Luminosity & Color Protection – Purple shampoo and conditioner set enhances brightness and preserves hair color by sealing in moisture and shine, perfect for color-treated and highlighted hair.
- Hydrating & Nourishing Duo – Sulfate-free, paraben-free formula gently cleanses and conditions without stripping essential oils—ideal for daily or weekly use.
- Salon-Quality, Made in USA – Crafted with care in the USA, our cruelty-free shampoo and conditioner are safe, effective, and trusted by beauty professionals.
The Ultimate Buying Guide for Purple Shampoos for Bleached Hair
Bleached hair looks amazing, but sometimes it turns a brassy, unwanted yellow. Purple shampoo is your secret weapon! This guide helps you pick the best one to keep your blonde bright and beautiful.
Key Features to Look For
When shopping, check the bottle for these important features:
- Pigment Intensity: How strong is the purple color? Deeply pigmented shampoos work faster. If your yellow is very strong, you need a very dark purple product.
- Moisturizing Agents: Bleaching dries out hair. Look for ingredients like Argan Oil or Shea Butter. These keep your hair soft, not straw-like.
- Sulfate-Free Formula: Sulfates (harsh detergents) strip hair color and moisture. Always choose sulfate-free options for colored hair.
- UV Protection: Sunlight can make brassiness return quickly. Some good shampoos include UV filters to protect your color.
Important Ingredients Matter
What’s inside the bottle really counts. Good ingredients help your hair, while bad ones can hurt it.
Good Ingredients (What You Want):
- Violet Pigments (CI 60730): This is the actual color that cancels out the yellow. It needs to be present for the shampoo to work.
- Natural Oils: Ingredients like Coconut Oil, Jojoba Oil, or Keratin help repair damage from bleaching.
- Conditioning Polymers: These coat the hair shaft, making it smoother and shinier.
Ingredients to Watch Out For (What Reduces Quality):
- Harsh Sulfates (like SLS or SLES): These strip the purple toner too fast and dry out your hair.
- Heavy Silicones: While they make hair feel smooth immediately, they can build up over time, making your hair look dull.
- Too Much Alcohol: Drying alcohols can make already fragile bleached hair brittle.
Factors That Improve or Reduce Shampoo Quality
The quality of a purple shampoo depends on how well it balances toning and conditioning.
Improving Factors:
- pH Balance: A slightly lower (acidic) pH helps close the hair cuticle, locking in the purple toner and shine.
- Concentration: Higher concentrations of violet pigment mean you use less product for better results.
- Gentle Cleansing: High-quality shampoos clean well without aggressively stripping moisture.
Reducing Factors:
- Drying Agents: If the shampoo leaves your hair tangled after rinsing, it has too many drying ingredients.
- Patchy Results: If the purple color applies unevenly, the pigment distribution in the formula is poor.
User Experience and Use Cases
How you use the shampoo changes the outcome. Think about your hair’s needs.
Use Cases:
- Maintenance: If your hair is already perfect platinum, use the shampoo once a week for 1-2 minutes.
- Brassy Correction: If you see yellow creeping in, leave the shampoo on for 3-5 minutes. Watch your hair in the mirror!
- Deep Toning (For Very Yellow Hair): If your hair is very yellow, you might leave it on for up to 10 minutes, but only do this sparingly. Always follow with a deep conditioner afterward.
Most users love shampoos that smell nice and don’t stain their hands purple instantly. A good user experience means easy lathering and easy rinsing.
10 Frequently Asked Questions (FAQ) About Purple Shampoos
Q: What is the main purpose of purple shampoo?
A: Purple shampoo cancels out yellow tones on blonde or silver hair. Purple is opposite yellow on the color wheel, so they neutralize each other.
Q: How often should I use purple shampoo?
A: This depends on how fast your hair turns yellow. Most people use it once or twice a week. If you use it too often, your hair might turn slightly lavender or gray.
Q: Can purple shampoo damage my bleached hair?
A: It usually does not damage the hair structure itself. However, if the shampoo is very drying or you leave it on too long, your hair can feel brittle and dry.
Q: Should I use purple shampoo on wet or dry hair?
A: You should always apply purple shampoo to wet, freshly washed hair. This helps the product spread evenly across all strands.
Q: What happens if I leave the purple shampoo on too long?
A: If you leave it on for more than ten minutes, the strong purple pigment can deposit too much, turning your hair a pale, unwanted violet or lilac color.
Q: Is purple shampoo the same as toner?
A: No. Purple shampoo is a maintenance product used at home. Toner is a stronger chemical service usually done by a professional stylist to completely reset the blonde shade.
Q: Do I need conditioner after using purple shampoo?
A: Yes, absolutely! Purple shampoos can be drying. Always follow up with a deeply moisturizing conditioner to restore softness and seal the cuticle.
Q: Will purple shampoo work on brown hair with brassy highlights?
A: It works best on very light blonde or platinum hair. If your base color is dark brown, the purple pigment may not show up well, or it might only slightly reduce the brassiness in the lighter streaks.
Q: What should I do if my hands turn purple after washing?
A: This means the pigment is very strong. Rub your hands together with a little bit of regular hand soap or baking soda under running water immediately after rinsing your hair.
Q: Can I use purple shampoo if my hair is naturally gray?
A: Yes, purple shampoo is excellent for gray hair. It fights the yellowing that naturally happens over time, keeping gray hair looking bright and silvery.