Ever look at the ingredients list on your pet’s food and feel a little confused? You want the absolute best for your furry, scaly, or feathered friend, but navigating the world of pet products can feel like a maze. Many of us worry about artificial colors, strange chemicals, and fillers hiding in everyday items we give our companions.
Choosing “natural” for your pet seems like the right path, yet finding truly wholesome food, safe toys, and eco-friendly grooming supplies takes serious time and research. It’s frustrating when you want simple, trustworthy options but end up overwhelmed by marketing jargon and conflicting advice.
This guide cuts through the confusion. We will break down exactly what “natural” means in the pet industry and show you simple, actionable steps to choose high-quality products that support your pet’s long-term health. Get ready to stock your pet’s pantry and toy bin with confidence!
Top Natural Pets Recommendations
- VET FORMULATED - Daily Multi for dogs is a veterinarian formulated supplement for use in dogs of all ages. It includes 28 nutrients to help keep dogs of all ages in peak condition.
- COMPLETE MULTIVITAMIN - Daily Multi fills the nutritional voids in commercial pet foods due to nutrient decay during processing. Our multivitamin supports a healthy coat, digestive health, Organ function and much more.
- DELICIOUS FLAVOR - Daily Multi chews have a delicious vegetable flavor makes them easy to give and will have your pet literally begging for more.
- CORN AND WHEAT FREE - Daily Multi is free of corn, artificial ingredients and wheat that may cause digestive upset.
- MADE IN THE USA - All Pet Naturals products are manufactured in the USA and distributed from our offices in the Green Mountains of Vermont.
- Soft Baked Biscuits: Shameless Pets Bananas for Bacon Soft Baked Biscuits are a healthy indulgence perfect for training any dog, from puppy to senior. Sweet bananas, real bacon, and a hint of peanut butter. A treat fit for a furry king (or queen). These will have your pup saying - "Thank you. Thank you very much". Given how the king liked his style, these treats also help support your pup's coat! Includes one 6oz pack of treats.
- Whole Ingredients: These craveable treats are free from grain, corn, and soy while still loaded with wholesome ingredients like real bacon, banana, and peanut butter. Dogs of all ages, sizes, and breeds can enjoy!
- Health Benefit for Every Flavor: Each Shameless Pets treat is crafted with a specific health benefit in mind, so your pets can get the nutrition they need, even from treat time. These soft baked biscuits are packed with omega 3 & 6 for skin & coat support.
- Upcycled With Care: We work with farmers to rescue their misfit or surplus superfoods that have all the same healthy nutrients. This means every bag of our treats decreases food waste while saving valuable resources.
- Proudly Made in the USA: All of our creative, delicious pet treats are made here in the USA by nutritionists using the finest ingredients and sustainable practices, such as wind and solar powered manufacturing and bags with 25% PCR material. Plus, there’s a health benefit for every flavor – because after all, a healthy pet is a happy pet!
- ADVANCED CALMING FOR DOGS: Help your pet stay relaxed and stress-free in any situation. These veterinarian-formulated chews use a specialized blend of Thiamine, L-Theanine, and Colostrum Calming Complex to promote a calm state of mind without altering your dog’s natural personality or energy levels.
- FAST-ACTING 30-MINUTE RELIEF: Don't wait for hours for your pet to settle down. Our formula begins working in as little as 30 minutes, providing a quick-acting solution for sudden stress triggers like unexpected guests, loud construction, or immediate trips to the veterinarian.
- PROVEN NATURAL INGREDIENTS: Formulated with high-quality, naturally sourced ingredients including L-Theanine (Suntheanine) to support calming neurotransmitters. This non-pharmaceutical approach provides a safe, effective alternative to harsh sedatives for daily or situational use.
- 160 CHEW FAMILY SIZE VALUE: Great for multi-dog households or long-term behavioral maintenance. This bulk bottle ensures you always have calming support on hand for daily separation anxiety, regular grooming sessions, or prolonged periods of environmental stress like holiday fireworks.
- NON-SEDATING & NON-DROWSY: Keep your dog calm but alert. Unlike traditional anxiety medications that can cause lethargy or mood swings, our calming treats support relaxation while allowing your pet to remain fully present and engaged with their family.
- DIGESTIVE SUPPORT & GUT HEALTH – These daily probiotic chews for cats help support healthy digestion, balanced gut flora, and normal bowel function. Ideal for cats with occasional digestive sensitivity or changes in diet.
- DAILY PROBIOTIC TREATS FOR CATS – Formulated as soft chews, this cat probiotic supplement delivers beneficial probiotics and digestive enzymes to help maintain proper nutrient absorption and overall digestive wellness.
- SUPPORTS IMMUNE & BARRIER FUNCTION – A blend of probiotics and N-Acetyl Glucosamine helps maintain intestinal lining integrity and supports immune health, which is closely connected to balanced cat gut health.
- IDEAL FOR DIET CHANGES & SENSITIVE STOMACHS – Perfect for cats experiencing occasional digestive upset from food transitions, travel, or environmental changes. Helps maintain normal stool consistency and digestive comfort.
- COMPREHENSIVE DIGESTIVE FORMULA – Combines probiotics, enzymes, alfalfa, and N-Acetyl Glucosamine to support digestion, bowel protection, and urinary tract health in one convenient daily supplement.
- FAST-ACTING CALMING SUPPORT: Help your dog settle down when it matters most. These calming chews for dogs work in as little as 30 minutes to manage everyday stress and behavioral issues. Perfect for sudden triggers like loud noises or unexpected guests, providing quick relief without the wait.
- ADVANCED ANXIETY RELIEF: Designed specifically for high-stress situations including thunderstorms, fireworks, boarding, and vet visits. This veterinarian-formulated supplement helps reduce excessive barking, panting, and destructive behavior, making it a must-have for dog anxiety relief.
- NATURALLY SOURCED INGREDIENTS: Formulated with a powerful blend of L-Theanine, Thiamine (Vitamin B1), and Colostrum Calming Complex. These ingredients work together to support a relaxed state and emotional balance, offering a safe and effective alternative to harsh pharmaceutical sedatives.
- NON-SEDATING FORMULA: Keep your pet calm but alert. Our dog calming treats promote relaxation without causing drowsiness, lethargy, or mood changes. Your dog stays composed and stress-free while remaining fully present and capable of enjoying their day with you.
- IDEAL FOR SEPARATION ANXIETY: Perfect for dogs who struggle when left alone. These calming bites help soothe the nerves of anxious pups, making them an essential part of your routine for separation anxiety relief for dogs and helping to prevent stress-induced chewing or pacing.
- MAXIMUM STRENGTH FOR LARGER BREEDS: Specially designed to meet the needs of medium and large dogs. These calming chews provide a potent dose of relaxation-inducing ingredients to help bigger breeds manage stress, anxiety, and over-excitement without the need for multiple small treats.
- FAST-ACTING 30-MINUTE RELIEF: Don’t let anxiety take over. Our formula begins working in as little as 30 minutes, making it the perfect solution for sudden triggers like loud thunderstorms, unexpected fireworks, or high-energy guests arriving at your home.
- PROVEN NATURAL INGREDIENTS: Formulated with a powerful blend of L-Theanine, Colostrum Calming Complex, and Thiamine (Vitamin B1). These naturally sourced ingredients support the central nervous system to promote a quiet, composed state during moments of high environmental stress.
- NON-SEDATING & SAFE: Calming for dogs shouldn't mean keeping them sleepy. Our non-pharmaceutical formula promotes relaxation and focus without causing drowsiness, lethargy, or mood changes, allowing your large dog to remain alert and happy while staying calm.
- TARGETS EXCESSIVE BARKING & STRESS: Ideal for dogs prone to stress-induced barking, pacing, or destructive behavior. Whether it’s separation anxiety or travel-related nerves, these chews help your pet maintain "quiet moments" at home and on the road.
- Hip plus joint is a daily joint support supplement with the necessary ingredients to support joint health and a lifetime of adventures.
- Our hip plus joint formula is specifically designed for ease of use with Multi pet families. Both cats and dogs will benefit from hip plus joint.
- Our delicious, naturally flavored duck chew will satisfy even the most finicky of pets. Each bottle includes 160 chews.
- Hip plus joint soft chews are veterinarian formulated with 2x the joint supporting ingredients of other brands. Including Glucosamine, MSM and Chondroitin
- Pet Naturals products are manufactured in the USA and distributed from our home office located in the Green Mountains of Vermont.
The Natural Pets Product Buying Guide: Choosing the Best for Your Furry Friend
When you shop for your pet, you want the best. Natural pet products offer great choices for your dog or cat. This guide helps you pick the right items. We look at what makes a product good and what you should avoid.
1. Key Features to Look For
Good natural pet products have certain main features. These features show the product is high quality and safe. Look for these things:
- Ingredient Transparency: The label must clearly list every ingredient. If a company hides ingredients, that is a red flag.
- Nutrient Density: For food or treats, check if the product offers real vitamins and minerals your pet needs to stay healthy.
- Certifications: Look for official stamps or seals. These often mean the product meets certain safety or organic standards.
- Appropriate Size/Fit: For toys or bedding, make sure the size is right for your pet. A toy too small can be a choking hazard.
2. Important Materials Matter Most
The stuff a product is made from really changes how good it is. Natural products usually focus on earth-friendly and safe materials.
For Food and Treats:
- Whole Foods: Real meat, vegetables, and whole grains are best. Avoid long lists of chemical names.
- Natural Preservatives: Companies should use things like Vitamin E (tocopherols) instead of artificial chemicals to keep food fresh.
For Toys and Accessories:
- Natural Rubber or Hemp: These materials are strong and safer if your pet chews on them.
- Non-Toxic Dyes: If a toy has color, make sure the dye is safe. Bright, unnatural colors can sometimes mean harsh chemicals were used.
- Avoid: Stay away from cheap plastics that break easily or contain BPA.
3. Factors That Improve or Reduce Quality
Some things boost a product’s value, while others quickly lower it.
Quality Boosters:
- Sourcing Information: When a company tells you where they get their ingredients (like “USA-raised chicken”), it shows care.
- Minimal Processing: Less cooking or chemical treatment usually means more natural goodness remains in the product.
- Hypoallergenic Options: If your pet has allergies, look for limited ingredient lists.
Quality Reducers:
- Artificial Fillers: Things like corn syrup or excessive cheap fillers reduce the nutritional value.
- Unknown “By-Products”: These terms often mean low-quality scraps were used instead of good cuts of meat.
- Fragrances: Many toys or cleaning supplies have added perfumes. Pets often react badly to these strong smells.
4. User Experience and Use Cases
How does the product work in real life? Think about your pet’s daily routine.
Durability and Play:
If you buy a toy, how long does it last? A tough chew toy should survive a strong chewer for a reasonable time. A softer toy should still provide fun without immediately falling apart.
Ease of Use:
For pet beds, is the cover easy to remove and wash? For food, is the bag easy to seal to keep it fresh? Simple design makes pet ownership easier.
Pet Acceptance:
Sometimes the best product on paper isn’t accepted by the pet. If you try a new natural dental chew, watch your pet’s reaction. If they love the taste, you found a winner!
10 Frequently Asked Questions (FAQ) About Natural Pet Products
Q: What exactly makes a pet product “natural”?
A: Generally, “natural” means the product uses ingredients found in nature. It avoids artificial colors, flavors, and chemical preservatives.
Q: Are natural pet foods always more expensive?
A: Often, yes. High-quality, responsibly sourced ingredients cost more money to buy and process.
Q: How long does it take for my pet to adjust to new natural food?
A: Most vets suggest switching food slowly over seven to ten days. This prevents stomach upset.
Q: Should I worry about expiration dates on natural products?
A: Yes. Because they lack strong artificial preservatives, natural foods and treats might have shorter shelf lives.
Q: Are natural toys safe if my dog swallows a small piece?
A: They are generally safer than plastic ones. However, any piece large enough to cause choking is still dangerous.
Q: What is the biggest benefit of using natural grooming products?
A: Natural shampoos often use gentle ingredients like oatmeal or aloe. They reduce skin irritation and dryness.
Q: How can I spot fake natural claims (greenwashing)?
A: Look closely at the ingredient list. If the first few items are cheap grains instead of real meat, the “natural” claim might be misleading.
Q: Do natural flea and tick treatments really work?
A: Some essential oil-based products offer mild protection. Strong protection against heavy infestations sometimes still requires veterinary advice.
Q: What is the best way to clean natural bedding?
A: Check the tag. Usually, natural fiber beds are machine washable on a gentle cycle. Air drying helps them keep their shape longer.
Q: If my pet has allergies, should I only buy organic?
A: Organic is great, but focusing on “limited ingredients” is often more important for allergies. Fewer ingredients mean fewer chances for an allergic reaction.